Case Studies invite us to imagine concrete situations which are analogous to those we experience working in and across cultures. Take your time. Reflect. Then give other CI members a sense for how you think. Only CI-Members have access to case studies.
“What an honor!”
You’ve been selected to advise the director of the new Museum of German Industry in Stuttgart, generously financed by large German corporations.
Although you were trained as a mechanical engineer at the Universität Aachen, and have over twenty years of experience in product development, you also think as a historian. History was your favorite subject at your Gymnasium in Düsseldorf, and your mother was a professor for Modern German History at the Universität Köln (Cologne).
You were chosen to advise the director because your concept for the museum recommended a comparative approach. Over the years you’ve worked closely with U.S. companies and are very aware of how different the German and American product philosophies are.
You have been asked to design the first major exhibit communicating the essentials of your culture’s fundamental product philosophy.
You are that German advisor. What are the essential characteristics of a German product? What German products exemplify those characteristics? What would the exhibit look like?
You are an American. It is the new Museum of American Industry in Chicago. You are the advisor to the director. What are the essential characteristics of an American product? What American products exemplify those characteristics? What would the exhibit look like?
You are neither American nor German. It is the new Museum of Industry in your country. What are the essential characteristics of a product in your culture? What products exemplify those characteristics? What would the exhibit look like?