German Approach

To persuade is to inform persuasively. Persuasive argumentation guides an audience to its logical conclusion. Selling the conclusion is not necessary.

American Approach

To persuade is to sell persuasively. Persuasive argumentation leads the audience to a choice. The audience is asked to make a choice.

German View

Americans sell. They put on a show. They don't persuade. The audience has to either buy or reject.

American View

Germans inform only. They give academic lectures. They don't sell. The audience is left hanging.

Advice to Germans

Overcome your inhibition to recommend a clear choice (your choice) among the options. Ask for the order. The worst that can happen is you'll get a "no." Life will go on.

Advice to Americans

Do not confront your audience with the "buy"-question. Americans can easily come across as "pushy used-cars salesmen." Take almost a "take it or leave it" attitude.