Case Study

Case Studies invite us to imagine concrete situations which are analogous to those we experience working in and across cultures. Take your time. Reflect. Then give other CI members a sense for how you think. Only CI-Members have access to case studies.

„Well, I’d present it like this.“

You, an American, and work in a transatlantic team which has come up with a creative approach to a difficult technical problem within the company. But, you need some serious funding. Your German team lead, Uwe, will present the solution to very senior management in the U.S.

You have a good sense for how these American managers think. At the same time, you have listened to dozens of German presentations, and are quite familiar with how Uwe lines up his arguments. There is the potential for a disconnect. You hint at this to Uwe. He is open to your advice.

If you are an American, what would be your advice to Uwe?

If you are a German, what would be your advice to an American presenting to German senior management?

If you are neither American nor German, what advice would you give to either of them presenting to senior management in your business culture?

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